Email Jen at Jen@NerdvillebyJM.com with any changes or updates through April 15, 2025.

After that date, you can schedule a Zoom session with me and get 50% off by using the coupon code CLIENT50.
Link to my Zoom schedule: https://nerdville.as.me

Training Videos

Overview of the Website

SEO Tips

How to Edit Verbiage

Connect to Google & Upload Sitemap

How to Add/Change Images

How to Make the Site Live

SEO Overview for Chris Severn - Certified Bob Ross Painting Instructor

Target Keywords

  • Bob Ross painting classes

  • Certified Bob Ross instructor

  • Painting classes in Bethlehem PA

  • Wet-on-wet oil painting technique

  • Private painting events

  • Art classes for all ages

  • Painting workshops Bethlehem

  • Learn to paint with Bob Ross

Content Optimization

  • Include engaging, informative content that highlights the experience of taking classes, what attendees can expect to learn, and the unique experiences offered.

  • Use images and videos from classes and events to enhance visual appeal and engagement.

  • Create blog posts discussing painting tips, the benefits of art, and the history of the Bob Ross technique.

Off-Page SEO

Backlink Strategy

  • Collaborate with local art organizations, community centers, and schools to create backlinks.

  • Engage with local influencers or art bloggers to write about Chris’s classes and experiences.

  • Participate in local art fairs and events, sharing content that links back to the website.

Local SEO

  • Optimize Google My Business listing with up-to-date information, including classes, events, and contact details.

  • Encourage students to leave positive reviews to enhance local search rankings.

  • Use local keywords such as "Bethlehem painting classes" and "art events in Bethlehem" throughout the website.

Social Media Integration

  • Share engaging content on platforms like Facebook, Instagram, and Pinterest, showcasing paintings created during classes.

  • Promote upcoming classes and events through social posts and boost using local demographic targeting.

  • Use relevant hashtags such as #BobRoss, #OilPainting, and #BethlehemArtClasses to reach a wider audience.

Analytics and Monitoring

  • Utilize Google Analytics to track website traffic, user behavior, and conversion rates.

  • Monitor keyword performance through SEO tools to adjust strategies as needed.

  • Analyze social media engagement metrics to refine content and promotional strategies.

Establishing a comprehensive SEO strategy will enhance Chris Severn's online visibility, attract a broader audience, and encourage participation in painting classes and events.